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Legal issues of digitalisation in Europe

  • Text
  • European
  • Digital
  • Liability
  • Digitalisation
  • Ownership
  • Businesseurope
  • Noerr
Europe needs better rules for the digital revolution of the economy. Businesses want a standardised, EU-wide legal framework and room for contractual solutions when dealing with data. This emerges from a cross-European survey carried out by Noerr LLP and BusinessEurope, the European umbrella association of national industrial and employers' associations. Business leaders from companies in 20 different countries were interviewed.

ADOPTION OF

ADOPTION OF DIGITALISATION Digitalisation will reach and change 90% of the surveyed companies in the next five years While we assume that companies who responded to our survey are more advanced than the average companies when it comes to the development of their digital capabilities, the majority of respondents currently assess the impact of digitalisation on their business model as moderate to high. However, almost 90% of respondents think that digitalisation will impact their business highly or even extremely within the next five years. How do you rate the impact of digitalisation on your company/business model? Now and in 5 years. 10% Impact now Impact in 5 years 45% 38% 42% 41% 8% 9% 3% 2% 4% No impact at all Slight impact Moderate impact High impact n=104, rounding errors Extreme impact Despite that, only very few companies established a dedicated responsibility at the highest executive levels, such as a Centre of Excellence (18%) or a Chief Digital Officer (18%) to oversee the advancing digitalisation through a central coordination unit. Companies have responded to the digital disruption in various ways and while most firms are right in the middle of the transition, they have already made adjustments in how they do business. Half of the companies have already implemented four or more strategies to accompany digitalisation, such as Digitalisation of processes (77%) Implementation of digital technologies (77%) Internal development of digital capabilities (69%) Acquisitions to gain digital capabilities (39%) Reorganisation of value-added chain (34%) Expansion of company/business portfolio (29%) 8 BUSINESSEUROPE Legal issues of digitalisation in Europe 2017

When asked which technologies or business models have the most impact on their company, the highest number of responses yield platforms, cloud computing and big data, followed by Internet of Things (IoT) and artificial intelligence. Impact here seems to follow maturity levels of technologies. The blockchain technology is currently only of minor relevance to the surveyed businesses in Europe. The only industries which are above average affected by the blockchain technology are Technology, Media and Telecom (TMT), and Energy and Utilities. Interestingly, the Financial Services industry does not feel impacted by blockchain very much. Blockchain Platforms 3.75 Cloud computing 2.39 3.69 Which technologies/business models have the most impact on your company? Artificial 2.71 intelligence 3.55 Big data 3.33 IoT n=100–121 scale 1–5: not at all, slightly, moderately, very, extremely Some of the most important legal issues to companies are currently data access, liability, data ownership and the cloud. Within the next five years, business leaders assume that the relevance of cloud and data ownership will gain the most in relevance and will then have a very important influence on how companies do business. Overall, data ownership and access to data are the most important legal issues in the future. Legal issues of digitalisation in Europe 2017 9 BUSINESSEUROPE

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